What mean “It does not always pay to customize an experience.”

Here https://medium.com/behavior-design/how-to-design-an-online-course-with-a-96-completion-rate-180678117a85 is the context:

"Stick to the integrity of your design. The market will constantly push you towards cheaper, easier, less difficult to accomplish. It does not always pay to customize an experience."

What mean:

"It does not always pay to customize an experience."

Does it means "It does not always profitable to follow the trend."

If are you interested in the answer, click here.

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